Resource: Return on Investment

Return on Investment

Fundraising events everywhere are under pressure to justify event spends – whether producing a fundraiser, a gala, or a donor thank you event.
With events becoming a large part of marketing budgets everywhere, understanding the key metrics to measure ROI, is a skill that cannot be ignored.

ROI for events = PROVING (or measuring) the Value of Events – and the return that the company, sponsor or guests may receive.

So, if ROI is so important, how do we actually measure it?

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